Targeted advertising done well can drive Sales with a profitable Return on Ad Spend, ROAS. Our goal is to drive Sales for your business using sophistcated AI driven Ad tech software. By connecting your business with price efficient and relevant audiences we can ensure that your Ad spend is considerably less than the Sales it generates!

" I know half my ad spend is wasted... i JUST DONT KNOW WHICH HALF... "

... NOW WE CAN TELL YOU... AND BEFORE IT BECOMES HALF... !

A famous quote from John Wanamaker U.S postmaster general many years ago. Now in this data age, if wired up correctly, we can see which half! We can then re-focus spend quickly before as much half an ad spend of wastage occurs. And then focus on the higher performing element, be it 25% or be it half to absorb ALL the spend. With many more measurement tools and data points to draw upon these days, its easy for us to say! But its only possible when done correctly.

Algorithms baked into the ad platforms stear spend away from low performing areas, focus on taking price efficient media bids towards areas where there is ad interaction. And the human touch directs spend into new areas or verticals, amplifies bidding on higher performance areas, and edits out ad space that is gaming the system like MFA sites and clickfarms. Working it all through human, machine and AI together, a stable concentration of higher performing audience is procured, and your Sales are driven higher, far higher than the cost of the Media!

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—NO INDUSTRY WAFFLE

CLEAR GOALS

LESS JARGON

Digital Advertising is our passion, this includes clearly explaining this tech space full of jargon and bias!

Using advanced AI driven Ad Platforms (DSP's) we plan, buy and manage your digital campaign across all webspace - laptops, tablets, mobile phones and connected TV's.

We are experienced with what data partners and platforms to use, and what not to use, so connect with your target market price efficiently and at scale. Using tools like contextual segments, interest groups and user intent data, we drive traffic to your purchase funnel, and can re-target non purchasers.

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—WHAT YOU NEED TO KNOW, LESS OF WHAT YOU DONT

WHAT WE OFFER

Services

Programmatic ADVERTISING

Programmatic looks to connect you with audiences across mainstream sites like Yahoo and Daily Mail, CNN on graphical media and streaming video media like 30 second YouTube Ads. Using advanced data and contextual signals we can be very selective with which users are served ads on these mainstream sites, so whilst it sounds broad it is anything but that. Programmatic enables us to take a huge site like Yahoo, and then only serve Ads to people who own a dog for example. Or using layers of data people who own a dog and drive an electric car.

social ADVERTISING

Social looks to connect with Audiences across Facebook, Instagram, Pinterest and TikTok. Using a mixture of both graphical and streaming Ads audiences can be reached based on context and interest groups. Creatives can be generated by the Ad platform using images and copy so this is quite an advantage for anyone starting out. Using contextual tools niche audience combinations can be created, meanwhile it works well at scale for large broad interest groups or demographics.